Becoming a “Moodlepreneur” is exciting. The potential to scale your knowledge globally is life-changing. But experienced sellers know that for every moment of high sales, there are moments of technical stress, support overload, and marketing doubt.
The reality check
We’ve worked with hundreds of LMS teams and educators. Below are the five things most people learn the hard way—and how you can prepare for them to minimize the lows and maximize the highs.
1. You need to sell it before you think you’re ready
It is tempting to spend months perfecting your SCORM packages and quizzes. But the only way to know if a course is viable is to ask strangers to open their wallets.
The Trap: Building a massive marketing site (WordPress, plugins, themes) before you’ve sold your first unit.
The Fix: Validate early. You don’t need a complex website. Use a tool like Enrollait to generate a simple checkout link connected to your Moodle course. Send that link to 10 prospects. If nobody clicks “Buy,” the problem is the offer, not the website design.
2. You are now the “IT Support” department
Unless you have a dedicated team, you are the help desk. You will get emails at 11 PM asking about login credentials, lost passwords, and browser compatibility.
Content questions are good—they mean students are engaged.
Access questions are bad—they mean your system is broken.
The goal is to automate the boring stuff. If you are manually creating accounts or emailing passwords, you will burn out. Ensure your payment gateway triggers Moodle access automatically.
3. Pricing is a moving target (and that’s okay)
You might think $100 is the perfect price. Your market might disagree. Or, they might be willing to pay $500 if the course includes a certificate.
Flexibility wins: Don’t lock yourself into a system where changing a price takes a developer. You should be able to run a weekend flash sale or offer a “Buy Now, Pay Later” option (via Stripe or Klarna) to increase conversions without rebuilding your LMS structure.
4. Technical fragility causes emotional lows
There is nothing worse than launching a course and having the site crash, or realizing your payment plugin stopped talking to Moodle after an update. These moments cause massive anxiety.
Resilience comes from two places:
- Mindset: Accepting that business has cycles.
- Stack: Choosing tools that don’t break. The fewer plugins you rely on, the better you will sleep at night. Simplicity is a feature.
5. Don’t delete a “bad” course—repackage it
If a course isn’t selling, your instinct might be to delete it. Don’t.
Often, the content is fine, but the packaging is wrong.
Try bundling: Combine it with a best-seller as a bonus.
Rename it: Change the product title in your storefront (without changing the Moodle filename) to see if a different angle works.
Change the format: Break a long course into a cheaper 3-part series.
Use your storefront software to experiment with how the product is presented before you go back and edit the actual Moodle learning content.
Conclusion
Selling courses is a journey of iteration. The creators who succeed aren’t always the best teachers—they are the ones who build a reliable system that lets them focus on students, not spreadsheets.
FAQ
How do I validate a Moodle course before building a website?
Don’t build a full website yet. Connect Moodle to Enrollait, create a checkout link for your pilot course, and email it to a small list. If they buy, your idea is valid.
How can I reduce support emails when selling courses?
Most support emails are about access ("I paid but can’t log in"). By automating the enrollment via Stripe + Moodle web services, you eliminate 90% of these tickets.
Should I delete a course that isn’t selling?
No. Often the content is good but the offer is wrong. Try renaming the product, changing the price, or bundling it with another course before scrapping it.